[Chinese shoes Network - Brand Dynamics] people visit the Nike headquarters, few people went to the third floor, Rice Jerry House (the Jerry Rice Building) of?. An area of ??192 acres of the Nike headquarters in Beaverton, Oregon City, which is located at the north end of the headquarters building of the park. Even Nike's own employees, the majority of people in this building where the staff is doing what in the end is also poorly understood. There on the floor, the door block sign that read "exclusion zone: we hear you knock on the door, but we can not let you in," This sentence is not entirely a joke. Building, five or six groups of employees, gathered in various conference rooms, a conference room whiteboard filled with all kinds of equations. Supreme amo Retro jordans for sale ng them men, both engineers, there are scientists who or from the Massachusetts Institute of Technology (MIT), or from Apple (Apple). Heavily guarded building, non-disclosure: If a visitor allowed to enter, but he stared at a computer screen for longer time during a visit, soon there was a public relations officer jumped out to block his line of sight.
so strict secrecy programs and special channel safety monitoring technology was just the tip of running shoes can enjoy the benefits: For example, discovered a new type of polyurethane foam blowing, or the cushion technology has made other breakthroughs. But we say this lab employees are not in the manufacturing of shoes, clothes. They are quietly waging a marketing revolution.
This building is "Nike digit cheap foamposites al sports" (Nike Digital Sport) location. It is the department in 2010, Nike's newly established. On one level, the department's goal is to develop a variety of equipment and technology to help users monitor individual relevant statistical data at the time to participate in sports. The department's most well-known product is the Nike + running sensor. The jointly developed with Apple's products can monitor jogger in sports performance, soon available on the subject blitz. Now, there are 500 million people take advantage of this tool to check their state of motion. Last month, the "digital movement" section introduced the first heavyweight successor - monitoring the energy output of the "fuel wristband" (FuelBand).
However, the work of digital moving part o Retro jordans for sale f research and development must not be limited popular sports small equipment. This department gathered the world's most outstanding marketing staff, they single-handedly hold the data of Nike consumers, occupy a unique advantage, is expected to use the data to track consumers to create an online community, so as to establish strong relationships with consumers unprecedented . Nike plans to develop a huge, ready to shift most of its marketing activities in the digital domain, and this is part of it. Since the "just do it" phrase slogan was born, or even who Portland State University (Portland State University) graphic design students to draw the check mark logo Nike Swoosh (meaning "whizzed on paper "- Annotation) since Nike headquarters ushered in the most Cheap air jordan 12 ovo significant change.
Try to recall what you saw on TV recently Nike commercials. If you remember, do not be surprised. Although Nike's total marketing budget is still rising steadily, and last year it was reached a record of $ 2.4 billion, but it is spent in the United States television and print media advertising within three years on the drastic reduction of 40 percent.
? Brian Collins is a brand consultant, also a senior creative director of the advertising industry, he said:. "Now, Nike has rarely put in traditional media advertising a"
past that from top to bottom, around the most popular single product launch marketing campaign is gone, whether it is your superstar Tiger Woods endorsement, launched autograph version of "Air Force One" (Air Force 1 cheap jordans online ) or publish parody appeared in the late 1980s by the cloth? Jackson, Nike's brand identity alone will be able to sell the brand of "Cloth know" (Bo Knows) commercials. These marketing tools have been new, full of interactive marketing campaigns element substitution, they allow users to communicate directly with Nike. Message to the big screen erected 30-storey Johannesburg Nike Twitter fans;; from the strap and then to monitor the state of motion by Oscar-nominated director of photography, not in prime-time television broadcast, but on Facebook premiere large-scale advertising, This is reflected in the new marketing trends. ? Jon Eriksson Baum Bond is Bond Sena Ke Partners (Kirshenbaum Bond Senecal & amp; Partners)?? Co-founder, who now runs a social media cheap jordans for sale mens advertising company. He said: "Obviously, Nike believes that even if there is no large-scale television advertising, their business can still done fast."
Cause When this transition is simple: Nike need close to the consumer. The core consumer image is a 17-year-old boy. He spent than adults sneakers on 20% more, but he had to give up TV, but in all kinds of online communities in a nice duck. Nike not only think they have without the help of a massive TV advertising will be able to develop new markets, it said that the digital world allows the formation of its brands and consumers closer interaction - tightness might be comparable to the development of early Nike. At that time, that is, the 1960s, the company founder Phil? Knight drove his car, personally s Cheap air jordans for sale ell shoes. Not long ago, in the "Fortune" magazine (Fortune) interview, Nike CEO Mark? Parker in Beaverton that room filled with knick-knacks his office said that this is a major change. He said: "The previous mode of communication is that it is our product, which we do advertising, hope you like but now communication is a dialogue.."
different markets favor different athletes. In China, people of Kobe & middot; Bryant (Kobe Bryant) madness. Believe it or not, the great Kobe there than in the United States. He presided over his own reality show, every year around the Chinese parade, with fans meet. Morningstar (Morningstar) analyst Paul & middot; Si Wen Nande (Paul Swinand) said: "He is Michael & middot; Jackson (Michael Jackson) and Michael & middot; Jord cheap jordans for sale an (Michael Jordan) combination." Bryant to sponsor Nike cap imprint on the emerging middle class, which is the Nike brand new customer base. Nike in which this market is its biggest growth engine. (Chinese shoes Network - the most professional and authoritative Footwear News)Fashion luxury goods adidas Originals release 2013 spring and summer camouflage suit
2013-01-08 09:51:57 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Empty Island] Print & nbsp; Close
Chinese shoes network Jan. 8 hearing, adidas Originals has released soon on sale next spring and summer series in 2013, this time to spend a very popular element of desert camouflage. The classic desert camouflage pattern along with more than 10 different models of products debut, includin g a backpack, T-shirt as well as six shoes. Among the many brands are using desert camouflage elements today, adidas Originals stretch introduction of such a complete product line can be described after blasting other vendors, kind of effect is also very exciting. The series will begin officially on sale next week.
Related newsJordan Super.Fly 2017 will be on sale next month, with a new midsole React material and a new design of the outsole texture, allegedly combat performance has exploded table.
in fact, shallow, such as small series, in fact, only its big bottom, red light and texture without resistance, this black / red color matching is set off against the beauty of the bottom. Also like friends can continue to look forward to Oh.
the ex cheap jordan shoes for men act official launch date for the colour shoes has not yet been determined.
pic via @kickz101dotcom
APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!
Nike PG1 "Ferocity" has now landed at NIKE, China's official website. There are still a few sizes to choose from, so go ahead and have a look.
entry: PC side / mobile terminal
APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!arrived in the scorching summer, Converse All Star Tie Dye PackcConverse All Tie Dye Pack Star, the opportunity to seize the first landing overseas markets. The Chuck Taylor All suite includes Star, Skidgrip Mid and Ox two ace war shoes, each shoe canvas uppers are dyed after treatment (a method for dyeing fabric in dyeing up to be partial ligation coloring).
's Skid and Chuck respectively, we bring Purple / orange / Pink / white and black / Purple / Green / Blue / white color version, with rubber outsole with lining. For the most authentic shoes many friends, this design is not too ostentatious, but for young people, if they wear jeans and then rose in July this year, the colorful polo shirt, it's also a scene. The so-called tide, the most important time. This package is now on sale in various foreign franchised stores, and like friends, please pay close attention to the following wonderful reports of NBA war shoes. Source: Battle shoes Wang
Converse British New classic Symphony tie shoes Balance return of the king
Converse: a comment on a symphony of tie shoes British classic New Balance return of the king
by Adidas Originals and NIGO cooperation to build the first joint series, and this brings these several Shooting Star joint edition. The design is based on low profile Shooting Star shoes and simple of using blue, black and white canvas shoes with a blue tongue, "25" and "toe" clover "embossed Logo embodies this unique joint, and finally with the white rubber soles, can also fully NIGO has always been reflected in simple American retro style more than.
-- -- -- -- -- -- -- extended reading -- -- -- -- -- --
succeed in becoming an AJgirl?
, the season for sweaters is here, and the people in Europe and America are demonstrating
human beings are the low end of the food chain! People eat movies tell you: in fact, you are very small,
1626 Baba benefits / do you dare?! Air Jordan 13 free to send
editorial office file, /11 editorial office, shoe website collection list,
- - - - - - - - - - to the tide recommended - - - - - - - - - -
580 play it up!
# reader mail # trend editor in the weekend what to wear shoes? Nike ACG Air Wildwood Premium black and white matching
: a comment on # reader mail # trend editor in the weekend what to wear shoes? Next: Nike, ACG, Air, Wildwood, Premium, black and white matching
Tag: raptor 7s for sale , aj1 all white , retro 6 white , jordan 12s cherry ,cheap jordans online for sale.
|link: htmoacdk19720 , htmojgz6969 , htmofjx4341 , htmooyc10794.htm , htmoidw6212 , htmolaa8140 , htmoeba3434 , htmoadt800 , htmobh60 , htmonlm9790 , htmnie243 , htmotmc13862.htm , htmojlo7088 , htmofom4460 , htmoiil6331 , htmoowz10765.htm , htmoaboh19327 , htmoler8261 , htmoktb7959 , htmoaqd1123||Home CopyRight By cheap retro jordans|