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AirJordan Nike international soccer collectionMissoni from Italy for nearly two years, continued joint cooperation with well-known sneakers converse, with its unique knitting patterns and high-profile. Recently, the two sides disclosed Chuck Taylor shoes 2012 spring and summer new cooperation. While still a sign knit pattern design, but the color and pattern of the previous two quarters and Retro jordans for sale vary the texture.
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Source: highsnobiety[Chinese shoes Network - brand observation] saying, how many people do not know that classic Nike "check mark" logo and the classic phrase "just do it" it as a leading global sports brand, Nike has a market value? over $ 60 billion. However, to tell cheap foamposites you the Nike trademark initially worth only $ 35, you believe it?
1971, Nike founder Phil Knigt campus met Carolyn Davidson, so she designed some flags, and commitment to the $ 2 / hour price paid. Carolyn later said she spent at least 17.5 hours Nike logo design, which means that there are design costs $ 35. In 1984, Nike began to glory, a company veteran who recognized the importance of its logo, so as Carolyn organized a party and presented her a gold Nike logo and 500 parts of equity (about $ 640,000). Nike logo Nike founder and designer of fortune called a legend, Nike subsequent Retro jordans for sale development has proved that this is a "happy" story. However, this beautiful story can be passed down the value of trademarks and growing Nike are inseparable. Just think, if it is insignificant a small business, this story will spread to and known it?
trademark value mentioned above, refers to a trademark in the course of business as an investment or the value of assets, the amount of capital that is a trademark of assets contained in size. Not worth the value of trademarks on the honor or subjective, but the capital value. As one corporate trademark intangible assets, is an important part of enterprise asset management. The value of trademarks but also intense investor confidence, in order to increase economic negotiations chips, but also to expand their influence and enhance the corporate brand cohesion. Of course, the value of trademarks affected by many factors, the following little known just as we take a look at what factors will affect the value of trademarks.
First of all, the quality of goods and services affect the value of the trademark. Ultimately, the main commercial trademark for its goods or services above for the commodity or service area of ??thei cheap jordans for sale r goods or services with other business subjects to provide a separate flag. Trademarks just mark, its value attached to the quality of goods and services exists. Consumers will have the impression of business simplified impression of its trademark, the market share of consumer awareness has a significant impact on the enterprise. Nike trademark from the original "$ 35" appreciation for today's tens of billions, but also its quality, market share and consumer word of mouth decision.
Secondly, the visibility of the impact of trademark trademark value. The higher visibility of the tradema Cheap air jordans for sale rk, the more likely to be selected by the consumer, the more you can get a higher market share. Moreover, the higher the value of the trademark, the easier to get consumer recognition, the more widespread diffusion of its visibility. We can say that the trademark visibility complementary to its value, both were positively correlated. However, visibility is not only determined by the value of the trademark, a variety of factors in marketing, advertising, operators can affect decision-making to the visibility of the mark.
Once again, the external image of the trademark can also affect its value. Trademark elements include text, graphics, letters, numbers, three-dimensional marks, color combinations and sounds, regardless of these factors alone or in combination with registration, the image will become the first consumer awareness. Positioning a clear, vivid and can cause trademarks resonate in the minds of consumers, can contribute more smoothly commodity trading. Here, you probably understand why Nike designers veterans who want to send 500 copies of a stake in the company Nike trademark. Nike gained popularity with its logo inseparable, concise and beautiful symbol of engaging force always has touched people's hearts.
Finally, the decision of the Trademark value of the most important factors is the company's strength. Common business enterprise strength show up did not forget to put in the promotional products, which not only expand the corporate reputation of demand but also to enhance consumer confidence. Many sports company Nike heels of a unknown small factory production of sports shoes, which is more trustworthy it? Nature is big business product! Trademark value was positively correlated with the strength of enterprises, however, affect the strength of the factors, the value of trademarks only It is one of Bale.
talk about the value of trademarks on the premise that "you have to have a trademark!" Trademarks are not even more Do not say anything "trademark value" of the. If you also want to brand, it started from the registration of a trademark. Acting in valuables has 14 years of professional experience in intellectual property rights, with a first-class team and business philosophy and dedication to customer service, will be able to help your hand (Chinese shoes Network - the most authoritative and most professional Footwear News)!
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